So you’ve finally mustered up the courage to start your own business. You completed your competitor research and analysis, filled out the tax paperwork, bought your business license, and rounded up the best business partners and associates you could find. Now, you’re looking for ways to properly launch to make a splash in the market, reach your target customers, and set your business up for long-term growth. Of course, the goal is to achieve all that with strategies within your budget.

The best solution is to partner with a digital marketing agency in Bangladesh to get optimum pricing for each digital marketing strategy. Or you can read this blog to learn the tips, trends, and strategies to give your business the competitive edge it deserves.

Get a Website

A website adds functionality and credibility. It can display your profiles, services, and information about your business (contact, location, pricing, payment options, etc.) that will prompt customers who need those products/services, are based around those areas, and have the budget to reach out to you easily.

But that’s not all; the website has to be easy to navigate, glitch-free, visually stunning, professional, and SEO-optimized. Remember, the website is more than just displaying information attractively; it’s about being at your customers' fingertips so they can find it easily, thus leading to higher lead generation and conversion.

Set Up Social Media Profiles

Over five billion people are using social media worldwide, with Facebook, Instagram, YouTube, WhatsApp, and TikTok being the top five. If you don’t have your business profile up there, you’re missing out big time!

Start with the basics, such as picking an easy-to-remember username or ID, allowing customers to search for you easily. The account bio should include information related to your industry, such as restaurants, fitness, IT services, etc. The cover or banner photo should be aligned with the brand identity. A consistent posting schedule should be maintained by posting around the same time every 2-3 days, using high-quality visuals that fit the photo size/format of that platform. 

Short-form videos are highly popular thanks to TikTok, Instagram Reels, and YouTube Shorts, so consider rounding up your friends for synchronized dancing, lip-syncing, or sharing funny behind-the-scenes content. Since the audiences on these platforms prefer raw and authentic content, no money must be spent on professional videographers. Just download a simple mobile editing software, and you’re good to go!

Interact with the Audience

Once queries start pouring in via phone calls, emails, Facebook comments, Instagram DMs, and more, it’s best to respond within 10 minutes. Customers typically contact multiple vendors or companies at the same time, and the one that replies first often closes the deal. According to InsideSales, between 35 and 50% of sales go to the first responder.

Of course, there are factors to consider, such as language proficiency, pricing negotiation, confidence, and charisma. But the bottom line is that the response time needs to be as brief as possible. This can be achieved in two ways: either automate messages by setting up an AI chatbot or go the old-school way of hiring someone competent to reply instantly.

Run Ads

Social media apps such as Facebook, Instagram, LinkedIn, and YouTube allow you to run ads based on demographic, behavioral, and geographic characteristics. This enables precise targeting, helping you find your core audience. This can cost you money, but as the marketing industry shifts to more data- and results-driven strategies, this is your chance to keep up with the trends. The audience insights collected and the wide reach reached through ads typically give a high ROI when done strategically.

Google Ads have a PPC model that is easy on your pocket as it only charges you per click. Ads features are usually easy to navigate to help beginners run ads independently. All it takes is a little practice and familiarity with the tools. And, of course, a working credit card.

Update, Update, Update

In digital marketing, one-size-fits-all strategies won’t get you far. Each customer is different. To increase effectiveness, use audience insights and data collected to update the strategies and make them as personalized as possible.

Every month, sit down with your team, grab a coffee, and go over which strategies are working and which are failing. Reach a unanimous decision to eliminate the failed strategies and either replace them with other creative ones or redirect funds toward the working strategies so they yield even better results!

Conclusion

The tips, trends, and strategies above are just a glimpse of digital marketing. These are great ways to start to get the ball rolling before implementing other strategies, such as better on-page and off-page SEO, public relations, software development, and more. But those will come later.

If you’re still unsure where to begin, facing budget constraints, and looking for updated strategies that work in 2025, partner with a top digital marketing agency in Bangladesh to fulfill all your digital marketing needs without breaking the bank. So what are you waiting for? Let’s get started!